OVERVIEW
Data Science Nigeria (DSN) is an Artificial Intelligence technology organisation committed to building Africa’s AI talent ecosystem and developing solutions for governance, education, health, retail, and finance.
Our mandate is to raise one million Artificial Intelligence (AI) talents and lead the development of AI solutions that enhance the quality of life and wellbeing of over two billion people in emerging markets.
Our mandate is to raise one million Artificial Intelligence (AI) talents and lead the development of AI solutions that enhance the quality of life and wellbeing of over two billion people in emerging markets.
ABOUT THE ROLE
We are looking for a Social media, Digital and SEO analyst that will work on all DSN’s projects and products in the following capacity
Search Engine Optimisation for Data Scientists Network and all its products and projects.
Social Media Management for Data Scientists Network and all its products and projects
Digital marketing management
RESPONSIBILITIES
Digital marketing
- Track and report all DSN (Data Scientists Network) products and projects.
- Develop and manage all digital marketing campaigns.
- Utilise a range of techniques including paid search, PPC, CPA, ASO and social media, SEO and others
- Evaluate customer research and competitor data.
- Ensure data-driven mindset and approach.
- Perform analysis on company mentions across social media channels and actively monitor competitor activities
- Implement and analyse performance metrics
- Conduct social media audits to ensure best practices are being used
- Have access to the digital dashboard of several different accounts
- Monitor key online marketing metrics to track the success
- Identify trends and insights to optimise spend and performance based on the insights
- Plan, execute and measure experiments and conversion tests
- Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Instrument conversion funnel optimisation
Search Engine Optimization
- Develop tactics and implement overall SEO strategy regarding technical and content SEO roadmap across all DSN’s products.
- SEO (search engine optimisation) and generation of inbound/outbound traffic
- Perform ongoing keyword discovery, expansion, and optimisation
- Maintain a keyword bank
- Research and implement search engine optimisation recommendations
- Research and analyse competitor advertising links
- Develop and implement link building strategy
- Track, report, and analyse website analytics and PPC initiatives and campaigns
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
- To communicate and coordinate successfully, all concepts and guidelines to the development teams
- Optimising copy and landing pages for search engine optimisation
- Researching and implementing content recommendations for organic SEO success
- Recommend best practice changes to website structure, content, linking and other factors to improve SEO positions for target keywords.
- Research and implement search engine optimisation recommendations.
- Work with the Business & Growth team to ensure broader marketing campaigns are coordinated, and content and SEO dependencies are met.
- Keep up to date with SEO best practices and search trends.
- Responsible for translating GTM strategy information into actionable content and SEO delivery in line with DSNs overall goals.
Social Media
- Lead the development, adoption, and stewardship of social media across DSN products and company digital assets
- Social media content and page management
- Manage the social metrics to provide insights for improvement
- Communicate with followers, respond to queries promptly and monitor customer reviews
- Suggest and implement new features to develop brand awareness, like promotions and competitions
- Perform research on benchmark trends and audience preferences
- Design and implement social media strategies to align with business goals and overall strategy
- Publish and measure the growth of DSN weekly newsletters
- Identify new creative mediums and channels
- Reputation management
- Research trending topics and leverage on positive brand trends
- Community building
- Appropriate tracking and detailed reporting
- Measure and analyse awareness, acquisition, engagement, growth, retention metrics.
- Create a regular pre-monthly publishing schedule to promote content through social advertising.
- Execute tests, collect, analyse data and results, identify trends and insights to achieve maximum ROI in paid search campaigns.
DAY-TO-DAY TASKS
- Implement growth hacking strategies
- Run digital experimentations and campaigns
- SEO content writing and deployment
- Technical SEO
- Prepare detailed weekly reports for social media channels
REQUIREMENTS
- About 3-4 years of experience.
- Possesses knowledge and experience in social media, SEO and digital marketing
- Experience working on Search engine optimisation
- Experience writing for a web-based audience and an excellent understanding of search engine optimisation best practices and how they apply to content marketing.
- A strong background in web analytics such as Google Analytics and Webmaster Tools.
- Displays in-depth knowledge and understanding of social media platforms, their respective participants
- Knowledge of web design principles and technologies and their SEO implications, including HTML, JavaScript, CSS, AJAX, DNS, robots, etc.
- Effective communication skills (written, verbal, listening)
- Familiarity with growth and optimisation strategies
- Demonstrable experience managing SEO/SEM, marketing database, email, social media and display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Experience in optimising landing pages and user funnels
- Experience with A/B and multivariate experiments
- In-depth knowledge with website analytics tools
- Experience in creating successful and approved Wikipedia pages and ability to show evidence
- Strong analytical skills and data-driven thinking
- Up to date with the latest trends and best practices in online marketing and measurement
- Knowledge of ranking factors and search engine algorithms
- Extreme attention to detail
- The ability to multitask and adhere to deadlines
- Flexibility to evolve strategies quickly & effectively
- Experience in WordPress and Blogger (preferred)
- Ability to collaborate effectively and work as part of a team.
- Can instantly connect and jump on social trends with a creative flair
- Excellent organisation and planning
- Result oriented, Proactive, and entrepreneurial mindset.
- A strategic thinker and self-starter.
- Strong interpersonal and relationship management skills.
ACADEMIC QUALIFICATION
Bachelor’s degree (Or higher) in either Marketing, Computer Science, Engineering, journalism, public relations, or communication.
APPLICATION
Contact us at to apply for the role at hr@datasciencenigeria.ai. The title should be Digital Media Analyst.
ABOUT DATA SCIENCE NIGERIA
Annual Reports:
2020/2021: Annual Report
2019/2020: Annual Report
2018/2019: Annual Report
2017/2018: Annual Report
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